Earlier this week, I found out from Feministe that PETA will launch a porn site. Wait, don’t they do that already what with their marketing campaigns chock full of nude women and scantily clad celebs?? Nope, folks…this time they’re pushing past titillation and doing it for reals. The controversial animal rights group’s XXX site will fuse adult content with vegan images. Naturally.
PETA spokeswoman Lindsay Rajt told the Huffington Post:
“We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals. Instead of focusing on anti-fur, the porn site will raise awareness of veganism. We really want to grab people’s attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them.”
As a vegan feminist, I’m thrilled to engage people in a dialogue about food politics and animal rights. But I’m so fucking tired of PETA pulling this bullshit. While I understand the desire to get the message out, I cannot abide by the objectification of women’s bodies in the name of animal rights. I don’t automatically have a problem with people posing nude. But PETA continually utilizes sexism, misogyny and fat shaming to garner attention. They continually depict images of women being abused, chained, caged or murdered. Violence against women is an issue that should be taken seriously; not used as an advertising gimmick.You shouldn’t slight one cause to further another.
“Cosmo for Guys” is a stupid idea to begin with (PRO TIP: if you need to read an iPad app to ~understand~ what your girlfriend needs or wants, you should probably re-evaluate the state of your relationship), but this ad is way over the top creepy. From the way the dudes in the park stare to the guy who comes up at the end and touches her face to the notion that women are just vast receptacles of information that we will gladly relinquish upon touch, this whole video is just a mess. Oh, Cosmo—what will you totally blunder next?
I am more than my vagina. Yep, it’s true. While my va-jay-jay is pretty fabulous, the power I feel in being a woman doesn’t come from what’s between my legs. But if you’ve watched the latest Summer’s Eve feminine care products’ commercials, you’d never know that.
One of the reasons I have no qualms using the word “douche” or “douchebag” as a negative connotation is because douching is bad for your vagina. But Summer’s Eve relegates it to an almost holy act, a reverie. The latest commercial, rallying women to “Hail to the V,” depicts a multi-ethnic history of women, with their vaginas front and center. Gee thanks, Summer’s Eve. The ad states:
“It’s the cradle of life. It’s the center of civilization. Over the ages and throughout the world, men have fought for it, battled for it, died for it. One might say, it’s the most powerful thing on earth. So c’mon, Ladies, show it a little love. Cleansing cloths and wash from Summer’s Eve. Hail to the V.”
Oh that’s right, because women don’t possess brains, compassion or personalities. They are nothing without their vaginas. And vaginas are the cause of all the wars that have been waged. And here I thought colonialism, power and greed were the culprits. Silly me. Equating women with their vaginas isn’t cute or funny, it’s annoying and sexist. Yet reducing women to their sexuality, or in this case their genitalia, happens frequently in advertising…